Why is Brand Protection So Important For Your Startup?

Brand protection is key – no matter what industry your business is in. A way of preventing brand infringement and counterfeiting, it’s now more important than ever to protect your products and services from potential thieves. 

To help with the process, there are several resources that you can use to learn about How to protect your brand. And whilst these are invaluable in the long term, it’s vital that you first understand why brand protection is so important for businesses. In this guide, you’ll discover the various reasons, to help kickstart the process:

Your reputation will be safe

Without protecting your brand, you’ll find that your reputation becomes tarnished. As more and more people create counterfeit versions of your products, consumers will start to associate bad quality with your name. Similarly, once they experience poor customer experience, they’ll look elsewhere for products and services.

With a negative reputation, your business’ growth is also in the firing line. So to prevent this from occurring, it’s a good idea to invest in a brand protection strategy. Working with experts in the industry, they can ensure that you’re brand is trademarked, patented or copyrighted and that the right systems are in place in case of infringement. 

It will help to increase its value 

Unfortunately, one of the biggest impacts of infringement and counterfeiting is on your finances. Without protecting its name, it will inevitably decrease in value over time. Losing business sales and giving them to your ‘fake’ counterpart, you won’t have a legal standing if anything goes wrong. 

To ensure that your brand retains its value and continues to prosper, you want to make sure that you invest in a suitable strategy. This is particularly important if you’re a start-up that’s created an innovative product that’s new to the market. As critical as implementing security, it could be the difference between business success and business failure. 

It will directly assist with brand awareness

As a business owner, you want your brand to be successful – especially when it’s in a market that’s already oversaturated. So to become recognizable, invest in brand protection. You don’t want your business to be at risk after the effort that you’ve put into it. Therefore, building a strong brand is crucial. So how can you do this alongside protecting it via copyright, a trademark or a patent?

• Only partner with reliable businesses and influencers that will boost your brand awareness.
• Use intellectual property management software to monitor the locations in which your branding is being used.
• Put a recognizable branding mark on every piece of content you produce. 

It will differentiate you from others

Following on from the above, as well as increasing your brand’s recognition, brand protection will help to set you apart from your competitors. Enhancing your personality and showing why customers should choose you, it gives off a sense of exclusivity. 

Taking steps to show your business is ESG friendly, by hiring a solar panel company, or making travel more environmentally friendly is a great way to differentiate your brand.

For example, there’s a reason as to why luxury brands seem unique – and this is because of brand protection. Presenting their brand in a distinct way, they have the power to create products that are truly exceptional – which is why it’s so easy to spot when one of their products have been counterfeited. 

By protecting your brand, you’ll also notice that your current customers and prospective customers associate a certain level of distinction towards it.

This is a contributed post.