Do eBay Empires Really Exist?

If you are thinking about giving up your full time job to immerse yourself in the world of entrepreneurship, you might be keen to explore the realm of eBay. The synonymous online auction site has been around seemingly since the dawn of the Internet. With an enviable global reach, eBay can be the perfect platform from which to sell your wares, whether these are custom made tee shirts for toddlers, ball bearings imported from Hong Kong, or the antiques you enjoy trading in. There have been many reports of eBay entrepreneurs becoming millionaires and creating grand eBay empires. Do these empires really exist and how easy is it to create one of your own?

Set Up A Shop

While you could sell via eBay on a personal account, you look more professional and inspire greater customer confidence if you sell from a shop account. A shop costs more to run but you have a greater variety of features to help you sell your product. When forming your shop, ensure that you have a cohesive logo and branding that you can emulate across all of your listings. Ensure that you have a coherent way of describing your products and the style of photography should remain consistent. Generate your shop policies using eBay help for guidance and always link back to your social media presence and website.

Your Listings

Don’t allow your listings to look sloppy and unprofessional. Utilize every iota of your photograph allowance and show the products that you are selling from every angle. Point out any flaws, especially if you are selling retro or vintage items that have a history. The buyers of these items aren’t expecting a perfect item and are expecting some wear. Being honest and transparent will inspire people to buy from you. When writing your descriptions use the same formula across your range. Use subheadings and bullet points to make your listings more readable and easier to navigate. If you aren’t the best at spelling, get a proofreading eye to look over your descriptions.

When you provide your customers with an exceptional buying experience, you will increase your chances of positive feedback. This can enhance your reputation online and will enable you to inspire further customer confidence. You can afford to increase your prices as you have a proven track record of being a business that delivers excellent goods on time.

The Future

An eBay empire doesn’t have to be the pinnacle of your ambitions. Instead, look at creating your own ecommerce website to halt the eBay fees that you will be forced to pay when trading on the auction site. Instead, explore the option of a website utilizing tools such as Shopify and Magento. By reading the Magento Best Practices in 2019, you can become adept at managing your own shop online, rather than relying on a third party.

Being an online retailer is difficult because it is so competitive. However, by starting out on eBay, you have every chance of creating your own empire that you can then expand as your ambitions grow.

This is a contributed post.