How E-Commerce Marketers Can Use Custom Labels to Boost Their Brand Visibility

In the contemporary world, most of the e-Commerce marketers apply standard strategies of digital marketing to boost their brand visibility.

However, many studies have suggested that print marketing, along with internet campaigns provide emotional value and generate new leads by enhancing brand awareness among customers. Print marketing tactics such as the use of custom labels is becoming a popular marketing strategy among e-commerce marketers.

In this digital era, e-commerce marketers like you have several options to promote your business, enhance brand awareness, and engage target buyers. There is cut-throat competition among e-commerce businesses to increase their brand awareness and encourage customers to change their purchasing decisions. In such a scenario, utilizing innovative branding tricks such as custom label marketing can help you stand apart from the crowd and enhance your brand visibility. 

Here are some useful ways to use custom labels and stickers to draw customer attention and generate revenue: 

Focus on the design of label graphics

Usually, people love to display stickers that are eye-catching and have clear & impressive messages. So, it is clear here that the design and type of labels play a vital role in leaving impacts on customers and encouraging them to display stickers of a brand.

Apart from incorporating your business logo and colors, the design of your label includes the echo of your brand. For example, you are selling personal care products online. Obviously, your target audience comprises young males and females. In such a scenario, eye-catchy die-cut labels with illustrations or makeup memes will leave a remarkable impact on customers. Your customers will love sharing such stickers with their friends, colleagues, and family members.

Use custom labels to boost your online marketing campaigns

You can increase the effectiveness of your digital marketing campaigns with private stickers. For example, you want to improve your conversion rates or enhance your brand awareness. Add QR codes to your custom labels. With this, you can encourage your purchasers to follow your brand and request them to share it with others.

Incorporate your business’s Instagram or Facebook profile on the customized stickers if you want to increase the number of impressions on your social media page. With this, you will direct people to find your products/services online.

Utilize your custom labels as an endorsement tool

You would have come across people having customized stickers on their personal belongings like tablet, laptop, book, backpack, or car. The first thing that would have come to your mind that this person is a loyal customer of a particular business brand. You know the people displaying your customized stickers on their individual belongings make your brand to have maximum exposure and show physical likes to the brand. This is an endorsement seal, which improves your brand awareness and visibility.       

Here, you need to comprehend that people don’t perceive private labels as an advertisement form. Customers take it as a gift and feel proud by displaying on their belongings. Also, they love to suggest the same to their family members, friends, and colleagues. Therefore, you are building a vast network of brand advocates by giving away custom labels and stickers to your existing customers.

Use private stickers to leave personal messages to your patrons

In today’s world, people love having a personal touch while purchasing a product or availing a required service. When they come across personal notes in the packs of their bought products, they feel connected to a specific brand. They take it personally and think that their brands take care of their personal feeling apart from delivering the ordered consignments. So, it is advisable for you to leave personal notes in the form of stickers while packaging the ordered products. You can leave labels having messages on discount offers or season end sale.

Utilize your custom labels in packaging products 

The packet in which your product is delivered to you leaves a significant impact on your patrons. So, you should use custom labels and stickers to influence your buyers. With this, you can personalize your packaging and add value to your business brand. Whether it is a bottle, container, jar, or box, stick your private label to it to advertise your business.

A product consists of a serial number on the label pasted to it. You can design and print custom serial numbers yourself for your products or can contact a professional label designer for the same. With their help, you can have excellent serial numbers and barcodes, on your product label.

Use on equipment  

Utensils or Equipment such garbage bins, laptops, tables, chairs, and registers are the ones that we often come across in our office, home, and public places. You can use these items for promoting your e-commerce business. For this, you need to paste the custom stickers carrying your business logo to these items.    

Utilize labels in workplace

Have you a walk-in office for your e-commerce business? There is good news for you if your answer is Yes. You can use it to promote your ecommerce business. For this, you can paste customized stickers to it to leave your message to potential customers passing through. It works even if your office is closed. You can display your contact details along with a compelling message and business logo via window decals.

Conclusion

You need to be creative to boost your brand visibility with the use of custom labels. The more you are creative, the more unique ideas you will have. You can seek for professionals to get their support in your business promotion if you are short on ideas about the use of stickers.