When you picture the general idea of a business serving a customer or client, putting them in harm’s way isn’t the first thing that comes to mind. In fact, some might even say that were detrimental to the relationship. But the truth is, some businesses are built and sustained through that exact kind of action.
For example, think of a scuba diving training school. The instructors are all highly experienced and trustworthy, there are many, many systems in place to ensure safety, and long inductions before a client even steps into water. But going underwater for an extended period of time and relying on a secondary oxygen source than the planet’s atmosphere is always going to have risk, no matter what.
For this reason, some businesses don’t just focus on client safety, they orient it as a non-negotiable element of their entire systemic approach. If safety cannot be assured through all possible avenues, the exposure to risk just isn’t worth it, and that’s before we even get to ethics.
In this post, we’ll discuss how your small company which may intend to place clients in situations like these, no matter the standard, can own safety.
Correct Licenses, Procedures & Reviews
You won’t be able to operate with the correct licenses, audits and safety reviews, but luckily you can point to these so clients know you’re a brand to be trusted. Depending on the industry, this might mean obtaining specific licenses, which could conform to national and local regulations, and inviting necessary inspections to keep up your compliance. You can also invite private auditors to make sure your standards are so high the official checks are a breeze. Also have a healthy attitude to staff feedback and reporting pathways, and even listen to customer observations, as it can help you continually improve. Safety is never a “one-and-done” thing because only one incident is too many.
Essential Equipment & Maintenance Checks
Equipment should be top-of-the-line and reliably tested before use. Constant maintenance checks should be built into operations, not left until something visibly breaks or someone has to report it in use. That’s because even minor wear and tear can create weak points that only become apparent when it’s too late, and we can’t afford that. It’s also important to consider the full scope of safety gear, for example, protective lanes, sunglasses and more might be appropriate at a range, but Investing in high-quality protective gear, such as NRR 23db Dual Comm Electronic Hearing Protection, also ensures that clients and staff have reliable safety measures in place from the outset and the lifestyle effects of exposure to your service is planned around.
Bespoke Training Sessions In Line With Industry Standards
Unfortunately, the best equipment and procedures in the world won’t matter if the people using them aren’t properly trained. For example, sherpas taking hikers up Mount Everest will tend to go through long and even laborious inductions before their clients are allowed to take a step up the mountain, and yes, this applies to clients too. Moreover, your safety training should never be treated as a one-time requirement but rather an ongoing process that adapts to new risks, updated regulations, and lessons learned from past experiences.
Following these points, you’ll be sure to own client safety even in dangerous circumstances, and even if they’re looking for a thrill.
This is a contributed post.
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