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When it comes to building a business, there’s nothing more valuable than learning from someone that’s done it before. While a personal, one on one interaction of that nature isn’t available to all of us, you can still get that invaluable perspective.
It’s all written down in a book somewhere.
The lessons learned, the trials overcome, the roadblocks you’re going to hit are all there for you to discover before it happens to you personally. Find a business book on that topic, and go discover.
A cool bonus is that not all good business books are about business! Some have underlying themes that you can apply, some are biographies of people that have done it before. Either way, the common theme is to apply the knowledge. Knowledge acquired but not used isn’t that special…
In no particular order, here are the ten best books to help you build and grow a lasting business.
Deep Work – Cal Newport
We have a tendency to let shallow, meaningless work dominate our days. This masterpiece will help guide you into the world of deep work, where you can make major progress in such a short timeframe.
It will blow your mind.
Rich20Something – Daniel DiPiazza
DiPiazza’s debut work is absolutely incredible “how-to” on ditching your boring job to build a modern lifestyle business. It highlights the magic of authenticity and opportunity, and will show you how to trade your unique skills for an incredible income.
On Writing – Stephen King
This dude can write. He’s published about 100 books, which is more than most craftsman can dream of producing in a lifetime, and he’s still going strong.
On Writing give’s a look into why King writes, but more importantly, how he writes.
If you want to hone your craft, whatever it may be, like a true master, King will show you how.
The Power Of Myth – Joseph Campbell and Bill Moyers
If you want to communicate effectively, you need to know how to tell a good story. People are naturally drawn to good story, and the Moyers interview of Campbell dives into why while giving some examples of mythical structures that have stood the test of time.
Running a business, you need to sell your story. It can get you sales, app downloads, website traffic and more. It all starts with a good story.
The Alchemist – Paulo Coelho
A simple, fun story about being who you really and going on an adventure. A reminder to take a risk every now and again, and how to handle yourself if it doesn’t work out as you planned.
The Power Of Habit – Charles Duhigg
Duhigg gives us an incredible journey into how much habit dominates our lives. It can be a force for good, or bad in our lives — and if you want your business to grow, you really need to understand it.
I Am Malala – Malala Yousafzai
Malala got shot in the face for going to school.
Now try to complain about something not going so well for you. Yeah, perspective helps.
Beyond the story of one of the bravest human beings of all time lies a story about passion.
Passion for learning, passion for growth and passion for speaking out against injustice no matter the consequences.
Money: Master The Game – Anthony Robbins
A huge part of success is mastering your finances. In Money: Master The Game, Robbins sits down with some of the most successful investors of all time and lays out their exact blueprint that made their fortunes.
If you want to manage your money, and help it grow, this is how.
Zombie Loyalists – Peter Shankman
In this incredibly loud world that we live in, it’s hard for companies to cut through it all and connect with their audience.
If you manage to do that, you still have to overcome the hurdle of keeping them loyal.
Shankman gives a blueprint for how to be authentic and keep your audience as loyal as a pack of zombies.
Deskbound – Kelly Starrett
It’s been proven a thousand times over that good health helps your productivity and success. What most people don’t realize is just how awful it is to sit all day.
Unfortunately, in modern business, we do lots and lots of sitting.
And it’s killing us.
Deskbound helps you undo years of damage rather quickly, and gives you the tools you need to remain as healthy as you are productive.
The bottom line is the more you read, the better prepared you’ll be when building your business. It doesn’t matter if it’s a tech startup, an app, retail, hospitality or manufacturing — it’s always best to be prepared.
And when your choices are either learn from those that have solved the problems you’re about to face, or face them on your own, the decision is quite simple.
Go take advantage of your personal coach between the bookends.
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