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Just because someone wants to start a business doesn’t necessarily mean they have the core idea figured out. Sure, for many, the idea comes first and the plan to make it profitable second; but for you, maybe it’s initially the prospect of starting a business in general that has you interested, and you’re trying to figure out how to apply the skills you have to meet that desire. 

Choosing which industry to go into is a complicated task, but everyone has to start somewhere. To whet your appetite, here are four of the most lucrative industries right now.

Health and Wellness

In today’s day and age, it’s far more common for people to take their health into their own hands. The number of events, clubs, and programs has vastly increased over the last couple of decades, with more options than ever for embarking on a tailored resistance training program at the gym, attending a yoga class, or revamping your diet with novel ideas and natural supplements. With the advent of YouTube and social media, there’s also ample opportunity to learn about the science behind various different treatments, medications, and methods.

The bottom line is that people are far more receptive to matters involving their health and well-being, making now a great opportunity to start a business in this area. 

E-Commerce

Naturally, with the exponential worldwide growth of the internet comes a huge boom in E-Commerce. Selling online is one of the best ways to develop a successful business, and with such a huge variety of different areas that you could potentially go into, the world truly is your oyster. 

If you go this route, make sure to leverage the power of online marketing – in particular, social media. Reaching your audience through platforms like TikTok and Instagram is more important than ever, so channel your efforts there in the beginning. 

Sustainability

As you may imagine, matters involving the environment are a great area of business to explore. To fight climate change and manage other critical sustainability challenges, sharp, passionate minds are needed to work to find solutions to questions no one currently has an answer to. There’s also a great deal to tap into on the consumer side: the public is much more environmentally conscious than they were, and eco-friendly products are highly marketable. 

This is an exciting, rewarding field for those interested, and with the demand only continuing to grow, it’s a safe bet.  

Software Development

As the digital world expands to heights never thought possible, there are a huge number of opportunities for talented new start-ups to help push that process along through software development. 

Investors are pouring billions into areas like edtech (educational technology) and fintech (financial technology) right now, for example, but there are many more niche areas to investigate if you’re thinking of setting up in this field. The scalability of software is also of great benefit to the business: having developed an app, for instance, you’re able to sell it over and over with minimal overheads. 

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This is a contributed post.