Powerful Ways to Market your Startup on a Budget

Marketing your business on a budget isn’t impossible, and when you take the below tips into account, you will soon find that it is easier than ever for you to make a difference to your profit margin.

Socialize

If your business is not on social media, then you certainly should be. Sites such as Twitter, Pinterest, Instagram and even Facebook are ideal if you want to get started and they each come with their unique level of engagement. It’s important that you don’t try and master it all at once, however. If you have multiple profiles that are all sub-par, then this won’t be doing your business any favors and it certainly won’t help you to engage your customers. Instead, start out with one and then make sure that it is the best that it can be.

Create Content

Potential customers really do love great content, and Google does too. There are many ways for you to share information, whether it is through creating your own videos, hosting podcasts or even designing infographics. You can even submit articles online as well if you want. When you do this, you will be able to gain authority as the expert you are, and you can also gain free traffic as a result. If you want to take things to that next level, then consider going live on a social media stream.

Giveaways

Giveaways are great because everyone loves a freebie. If you can, you should always try and give away desirable or even fun items so that you can gain a high level of goodwill. By doing this, you will also help to build brand awareness, and connect with some of your potential customers. Giveaways don’t need to be expensive, and sometimes something as simple as a pen or even a notepad can be enough. If you have a social media page, then promoting giveaways on your site is a fantastic way to go. Consider giving away one of your services for free, or offering a discount. If you do plan on giving away a physical product then making sure that it is branded is absolutely crucial. This will help your customers to remember who you are, and it will also make it easier for them to connect with you again in the future.

Partners

When you are a small business, you may have a limited budget, and this is understandable. For this reason, you may want to partner up with another business. This can include vendors or even suppliers. Chat with them to find out if they can spread the word, or even ask other businesses to recommend you. When you do this, you can feel confident knowing that you are going to get their support and that you are also able to build network connections. Exchanging customer details is another way for you to connect with other potential business partners. If you want to do this however then you have to make sure that your customers agree.

Email Marketing

Email marketing is vital if you want your customers to connect with your brand. Email marketing is super affordable, and it also gives you the chance to track your results. Of course, when you delve into the world of email marketing you will soon find that you can offer deals and discounts, and you can also inform your customers of any major changes that might be happening within your company too. When you do this, you can boost your overall level of customer trust and you can also feel confident knowing that you are constantly reminding them of the service that you provide. If you have never looked into email marketing before, it’s time to start. Find a provider that you like, and get started (using something like these templates should give you a solid head start.)

Marketing your business on a shoestring budget doesn’t have to be difficult. In fact, by making the effort, you can be sure to not only boost your profit but also your customer conversion rate too. If you are delving into the world of marketing, then you have to make sure that you track your results. When you do this, you will be able to see what works for you and you will also be able to pursue that avenue more aggressively. Remember that there is not a one-size-fits-all approach when it comes to marketing, and that sometimes all you need is to find the one that works for you.

This is a contributed post.