Social Media Marketing ‘Rules’ For Success

One thing that we can all agree on is that social media provides a great platform for businesses and brands that want to connect with customers and potential customers. However, not everyone has mastered social media! There are some brands that do it really well, and there are others that are not having much success. This is because social media requires a very different approach when compared with the other digital marketing mediums out there today. To help you be a social media success, we have put together some ‘rules’ that should put you in good standing when marketing via this platform.

Don’t argue back

There is only one place to begin when it comes to managing your social media marketing campaign, and this is to avoid arguing with customers via this platform. If someone has a complaint, you should try to resolve the issue and come to a compromise. If someone says something you do not agree with, don’t start ranting and raving. This is never a good look for any brand. It is important to remember that once you put something on the Internet, it is there forever. Even if you delete your messages, you can be sure that someone else will have screenshotted them to remind you and everyone else on social media about them.

Don’t post an endless array of promotional messages

Another piece of advice when it comes to social media is to avoid simply promoting your business in every message. If you just post an endless string of messages about the products you have for sale, people will soon lose interest. Instead, you need to keep things interesting with the likes of competitions, infographics, and original content. Think about what you would want to see from a social media account that you were following. You wouldn’t want to see message after message that simply said “buy now” on it, would you?

Don’t be afraid to have a personality

There is nothing wrong with having a personality. Some of the best branded social media accounts are those that inject humor and fun into the mix! This is a great way to capture attention and to gain more followers in the process. Of course, you do need to be mindful of the way you handle this. The last thing you want to do is end up offending people with the jokes that you post on your account. There have been numerous examples of where social media humor has fallen flat.

So there you have it: some of the different steps that you can take to make sure your social media efforts are a success. If you follow the rules that we have shared above, you can give yourself the best chance of making sure your social media efforts are well-received and that you make loyal and meaningful connections with customers and potential customers on this platform. Once you get social media right, it really can give your business the foundations that it needs to soar online.

This is a contributed post.