Subtle Marketing Techniques to Get Your Name Out There

Every day, companies sell products and services to consumers. You find them on TV, on your morning commute, and flashing on the screen every time you log onto to check your notifications. This is how we discover new and improved brands. It is how consumers learn about promotions and deals. But with so much visual stimulation, it’s easy to become overwhelmed. 

With such a plethora of adverts and commercials assaulting the senses every day, it’s no wonder people have become immune to current marketing trends. To overcome this, it’s useful to explore more subtle avenues to sell your product without people realizing. 

Merchandise 

Ask yourself how many times you’ve walked down the street and seen someone wearing or using branded products. Now ask yourself how many times you’ve gone home to research the logo. 

If it’s something that you do, it’s also likely that other people do it too. Using merchandise to take advantage of people’s curiosity helps spread brand awareness and puts you in their minds, even if they don’t need to use your product or service right now. 

Creating Dynamic Gift Promotions, items with your logo or name on them, can be a great passive marketing method.

Event Hosting

If you’re a new business hoping to spread awareness about your brand, then event hosting could be the way forward. It gives you the chance to introduce your business and what it does for the community. In turn, this allows the community to introduce itself to you. 

It can be hard to integrate yourself into a new area, so taking the time to show them who you are and what you do even before opening can give you a leg up. It allows them to meet you face to face and discuss any concerns they might have with your opening, which is particularly possible if they’re worried your business could thrive at the expense of a local one. 

These events are about selling your brand as one that cares for the community it is now part of, and you don’t want to land yourself in their bad books before you’ve made your first sale. You must be courteous and welcoming, and hopefully, the community will respond in kind. 

Blog Posts

Blog posts help get your name out there without you requiring you to spend money on advertising space. Creating a company blog helps put your voice out there, but with little traction, it’s a challenge to get views. 

Instead, consider reaching out to popular blogs in your industry. Explain to them how you enjoy reading their blog and the connection you feel to it. From there, you can suggest an original guest post for them to host under your name. 

Being an authority in your industry shows them you know what you’re talking about, and the endorsement you receive from the host blog shows gives readers the idea they can trust your input. 

With your name, position, and company featured at the top or bottom of the piece, it will direct people to your site without you needing to tell them to do so. People do not like being sold to, but they don’t mind thinking they’ve been nudged in the right direction. 

Social Media

Building your online presence is a superb way to get your brand identity out there without overtly selling to the consumer. Instead, you can create the knowledge of your brand by interacting with customers, following internet trends, and voicing your opinion on pop culture goings-on. 

This tactic has proved beneficial in the past for the likes of Wendy’s, who made a reputation of having a sassy social media presence which the public lapped up. However, while Wendy’s did it superbly, others failed. 

Missing the mark can be a death knell for your business, so you must choose your online voice carefully. Too ordinary, and you risk getting lost in the shuffle of other brands doing similar things. Too much, though, and you risk alienating a potential client base and investors. There needs to be a balance. 

Your online persona should match what you’re trying to sell. It’s not worth being controversial just for retweets and likes. Instead, know when to pick your battles and when to speak out. 

Subtle, But Effective

Marketing doesn’t have to be about bashing potential customers over the head with who you are. That is an easy way to put them off forever.

Instead, it’s beneficial to consider different approaches to spreading brand awareness. Using subtle techniques may not win you any marketing awards, but it could win the customer loyalty you need to grow. 

This is a contributed post.