Using Notification-Based Marketing That No Customer Can Ignore

Starting a business isn’t easy. As if it weren’t hard enough finding a product or niche, you also need to consider your marketing. At this stage,  the choices you make here are the most crucial things of all. Your marketing is, after all, what dictates whether you get the attention you need to succeed. At this stage then, passive choices here could be your undoing.

Instead, consider marketing campaigns which are active without driving customers away. Sounds like an impossible task, doesn’t it? So much so that you may be about ready to hang up the towel. Before you do, bear in mind that every millennial and more besides carry a marketing device which you could use.

We are, of course, talking about mobile phones. You’d be pushed to find anyone who doesn’t have one of these in their pockets at all times nowadays. And, mobile phones have one significant marketing advantage; notifications. If you target your efforts here, you ensure every customer receives a notification about your attempts. That can mean more eyes on your marketing, and hopefully more sales in the bag.

With that in mind, keep reading to find out how you can make notification-focused marketing work for you.

SMS

Text message marketing is a new trend, but it’s a logical place to start from a mobile phone standpoint. By using a bulk message service like Whispir, you could send out SMS messages to every customer who’s shown an interest in your products or bought from you in the past. Their phones will then ring when it arrives, ensuring that they look at what you have to say. By including plenty of offers and deal notifications, you could see a load more people flocking to your site in the aftermath. And, all you had to do was click a button.

Email

Email marketing isn’t anything new. Taking customer emails and asking for newsletter subscriptions is standard business practice. But, it’s worth thinking about from a notification standpoint. That’s because most people now connect email accounts to their phones. As such, any email you send should go straight through to them. By using catchy titles and impossible to ignore hooks, that could also see your sales through the roof.

Social Media

Let’s not forget that most of us also have social media notifications on our phones. In the cases of platforms like Twitter, these can even take the form of notifications about new postings from accounts we follow. Bear in mind that these, more than anything mentioned, are often ignored. Reduce the chances of that happening by posting at times customers are liable to be commuting or at home. This means they probably have their phones in their hands anyway, and increases the chances of them clicking on that update notification no end.

All it takes is the ping of a phone to see a boost in your profits. If you haven’t before, then, it’s past time that you thought about marketing from a notification angle. Ding ding!

This is a contributed post.