Attracting Talent & Keeping It With A Startup

Every business success is built on trust, the act of generating trust and maintaining it. For a startup, the path to truth can be bumpy as a direct consequence of its small size and limited financial support. A startup can’t afford any mistakes in reaching out to the audience and building a situation where the business appears trustworthy.

The art of attracting customers focuses on clarity, accessibility, and positive noise. As such, a structured and pleasant website is the first step that brings customers to know your business. It should illustrate your positive mission and ensure customers that you are looking out for them. 

However, when it comes to attracting talent, a beautiful website and a talented PR agency can only help you so much. Potential employees seek reassurance that they will be safe, respected, and valued within a small company that has yet to prove its viability. As 9 in 10 startups fail, you want to send the right message from the start to maximize your chances of survival. 

Make smart perks a priority

Startups have to work harder to attract talent as professionals tend to be wary of new ventures. Many seek safety in their job, which is why the startup did to compensate in some other ways for the lack of business history. Therefore, it can be helpful to consider how some perks can be perceived by job applicants.

For instance, unlimited PTO policies tend to backfire as employees often feel pressure not to take more time off than coworkers, which result in overworked and tired teams. A good compromise would be to offer a high number of PTO days. Health insurance is a no-brainer as employees feel uncomfortable joining a company that doesn’t offer insurance. Yet, many also know that out-of-pocket expenses can accumulate even with health insurance. Therefore, giving health-related perks outside of just insurance cover can build trust.

Don’t take safety lightly

It’s easy to assume that a small team doesn’t need safety policies or guidance. Top talent tends to feel suspicious of unclear safety regulations or policies that choose to rely on common sense and knowledge of best practices. According to experts Employeradvantage.com, startups that encourage workshops and audits for their workplace safety are less likely to face challenges and obstacles as the team grows. 

Business road map showcasing stability

With little market history to showcase stability, startups need to convince they are equipped to tackle the challenges of their size. Due to their innovative nature, the priority is to evaluate leveraging technology for growth and competitiveness. Merge and acquisition strategies are also to e entertained. Talents are more likely to consider startup positions when they understand the plan for the future. 

Unique values

Businesses are expected to support their communities. When it comes to startups, they need to put a great deal of effort into supporting environmental and social values that could be cost-ineffective in large companies (while this doesn’t mean corporates shouldn’t suffer positive values, these can be expensive). 

Hiring for a startup can feel like you’re walking on eggs. It is a tricky task to convince experts of the benefits of working for a small venture, especially when we all know the high rate of failure in startups. That’s why it’s essential to focus on creating a positive environment for professional growth, financial well-being, personal values.

This is a contributed post.