Creating Content That Ranks

Creating content that ranks is music to a website owner’s ears. But not everyone has the inclination or the time to develop content. We know that content that gets ranked will be shown as high up in the Google rankings, bringing more sales and even more traffic. 

It is important to remember that content is a skill, and not everyone will get it right the first time.

Unless you hire some seasoned content writers who have some experience in your niche, so long as they have some SEO knowledge and can confidently create content around your topic, you’re already off to a good start.

Website

You can have the best SEO content strategy in place, but if your website is not supporting your mission, you’re not going to get the traffic you deserve. 

Professionals must build your website to give the most exquisite user experience. Look for a company like WebX360 that can cover all kinds of niches and has a team to advise you. 

SEO strategy

Sometimes we want to create content that makes us feel good, but the only problem is that if it’s not linked to your SEO strategy, it’s a waste of time. 

You should be approaching your content marketing with a long-term perspective with the idea that it will add to your overall business goals. 

You’ll need it to map out your target audience and present them with the kind of content that they need.

And as always, when it comes to SEO, you should expect your results slowly. And don’t fall for the promises of immediate rankings.

As part of your SEO strategy, you should always keep up to date on the latest search trends and how that will impact your users and buyers. You should change how you produce your content to match these search queries. 

Drafting

If you have enough time to create a draught, this will be better for your content’s long-term future. A draft will allow you to look at the flow of the content and get a feel for if you have enough keywords. 

Are you answering the questions of your customers and clients, or are you just talking at them? 

You can play around with headlines, and so you have something that reads very enticing, and try to stay away from clickbait even if they tend to bring the clicks. 

Give your readers interesting statistics, then offer them something free to take away, like a white paper or a PDF. Always look to give them extra value.

As you draft your piece, you should be looking for the ideal spots for work calls to action. 

Test and promote

Ask somebody who is not familiar with your industry to read the content. Does it make sense to somebody with no information about what you do? this can often be one of the best tests. 

Every piece of content you create should be simple enough for anyone to understand it regardless of whether they are in the industry or not- unless your industry is research scientific or technology-based. In which case, it should be simplified enough for anyone to understand.

Once your content has been tested, it is time to promote it; make sure that you have all of your social media channels in good working order to be ready to receive and promote your work. 

Remember that your social media is not just for promoting yourself but rather as a space to engage, so make sure you do so.

Have you heard of Sticky Marketing? If not, check out this quick read: An Intro To Sticky Marketing.

This is a contributed post