Software Every Startup Needs To Use

Running a startup is no minor feat, and you’ll have to put a whole lot of work into getting things up and off the ground.

You’ll inevitably invest a whole lot of hard work, time, effort, and money into developing the products or services that you’re going to sell –  you’ll conduct market research, focus on product development, curate advertising and marketing campaigns, and complete various other tasks to bring your ideas to life — and sell them.

But once things are up and running, your work isn’t necessarily over. You’re going to have to make sure your employees are always provided the things they need to keep everything running smoothly.

One major thing many startup founders overlook is software.

We’re becoming increasingly dependent on tech to complete work… Having the right software will streamline your employees’ work process and help them to be more productive.

Here are just a few different types of software you might want to consider making use of!

G Suite

G Suite is a combination of cloud computing, productivity tools, and collaboration tools developed by Google (hence the “G”). It gives you and your employees absolutely everything you need to do your best work.

There are plenty of reasons why businesses choose G suite. It can be used seamlessly from your office, or smartphone.

It can be used to keep in touch with other colleagues and businesses – with Gmail, connected calendars, hangouts chats, and video call and general call features. It contains Google Docs, Sheets, Forms, Slides and Sites for you to do your work on. It also has Google Drive and Google Cloud Search for you to securely save files and find them later.

It’s basically everything you need to run the back-of-the-house.

Social Media Scheduling

Being on social media is a basic requirement for most startups. It’s a great way to get organic traffic, boost your brand reputation, showcase your unique voice, and much more.

But working with the 6 or so most popular platforms is daunting. You have to create unique content for your blog, Facebook, Medium, Twitter and more.

Managing a content calendar is a pain, creating unique content for all of these platforms is a pain, and making sure it all ties together is a pain.

Thankfully, social media scheduling products exist to take this burden off your hands.

Custom Software

You don’t necessarily need to limit yourself to software that already exists off the shelf.

Sure, pre-made software is great for various purposes – it’s designed with the market and a specific problem in mind. Something like word processing software can tick endless business’ boxes…

However, if your business has more specific needs, you may want to look into custom software for certain tasks. Collaborate with professional software developers to create a piece of software that does everything you need it to, freeing up time, dollars, and resources.

Of course, this will cost more than on-the-shelf software. But it’ll be more than worth the investment, as long as you find the right developer to bring your ideas to life.

You have plenty of options on your plate when it comes to software for your small business.

Whether you decide to opt for pre-made or custom made software, making the right choices, and doing your research before investing, will help ensure you have the right software to boost your bottom line — and your free time.

This is a contributed post.