It’s Time To Transition From Tech As a Tool To Tech As a Strategy

Tech enthusiasts such as Steve Jobs or Mark Zuckerberg were among the first business founders to perceive technology not as a tool but as an integral element of the company strategy. As a result, their approach to technology shaped not only their business but also the way the audience perceives the business.

Indeed, they share a global vision that encourages support, cooperation, creativity, innovation, and communication, despite offering only a handful of solutions on the market.

For Apple, the tools are smartphones, laptops, and computers, primarily.

For Facebook, the tools are social media platforms and marketing channels.

Making technology a strategic priority allows for their solutions to get out of the toolbox vision. Indeed, whether you’re using Facebook or a MacBook, you’re not using just a tool. It’s part of a full way of thinking. As a startup, you may not be ready to compete against those tech giants.

However, you can learn from their undivided tech vision. 

The tools that make your startup possible

First of all, your first contact with technology is likely to be in the form of solutions that can support your business. Whether you’re looking for a VOIP system or a collaborative digital platform, it seems easy to describe technology as a tool. However, it is a lot more than that. Indeed, your business relies on technology to keep its processes together and maintain its costs.

As chaotic as the startup life can be, technology brings much-needed order and peace to your operations, ensuring you can focus on the things you do best while it manages the rest. Indeed, digital solutions can keep your admin costs low without compromising performance and productivity. As a new business owner, you are aware that it’s become technology integrates fully with your processes that you can afford to launch a company on a tight budget. 

You can make it your growth accelerator

Unfortunately, it has become impossible to leverage your digital presence without preparing for the risk of cyber crimes. However, you can’t afford to make digital security a second thought.

On the contrary, the Cyber Leadership Institute recommends businesses to build tech strategies that put digital technology at the heart of their growth platform. It is the role of cyber leaders to make the most of the technology available to build a path to growth. Using technology as a ladder to success, it’s indispensable to ensure that the ladder is safe for climbing. In other words, digital security is a necessary boost for growth. 

Technology is a facilitator of life altogether 

Digital innovation has been leading the way, encouraging inventors to launch new and exciting tools on the market. However, as the shift in technology perspective occurs, professionals are questioning how to make everyday tech more meaningful to their customers.

Indeed, leveraging tech innovations as a way to make people’s lives easier and better is not a new concept, but it’s only just started to affect the greater good. Apple, for instance, has introduced facilitating technologies in all iPhones to make the device more accessible to visually-impaired individuals. 

Startups can’t afford to have tech for the sake of tech only. Technology needs to be part of a long-term strategy that not only helps the business to survive and grow, but also is able to give back to the audience as well. What is your vision for your business tech? 

This is a contributed post.