The Power Of “WHY?”

Starting a new business can be an exhilarating time, you’ve come up with the idea, planned it all out, got a few early customers, and told everyone you know about your new venture. But even the most confident business people feel a little bit nervous at times, so how do we combat this and get ourselves into the right mindset for success?

Remember Why 

You must never lose sight of exactly why you started your business.

Potential customers and clients will always feel more comfortable knowing your reason for being in business, so having a clear idea of your own personal “why” will help you communicate it.

If you’re a parent that’s come up with a solution that will help other parents, then share that. If you’re a mechanic that has a unique way of working because you couldn’t find this solution yourself, then share it.

Even if your idea is starting out small in the craft world, remember exactly why you are doing what you’re doing, because that’s the thing that will see you through to the end.

You can always change path slightly, and learn as you go, but holding on to your ‘why’ is powerful and necessary. 

Passion

It may seem as though every idea has been thought of already, and that’s probably true.

You don’t really have to have a tremendous amount of knowledge, or get all your “ducks in a row” before you start. You just have to stand out from the crowd.

To stand out from the crowd, you really have to have passion for what you do. It really shows when someone has worked hard on their business, and potential customers will notice. If you solve their problem, they’ll pay. If you solve it with passion and care, they’ll come back and tell everyone they know.

It’s infectious.

Plus, running your own business isn’t always easy as much as it is liberating and exciting. It can also be exhausting and relentless, so having passion for what you do will help you persevere through tough times.

Stay Organized

Staying organized is crucial when running a business. Keeping your customer orders and details on a secure CRM system, keeping your finances organized and in order, and just generally being organized in your business will be a massive asset to you.

This also extends to your workspace.

If your workspace is cluttered, your working speed will suffer and your business as a result. Keep a list of everything you need to do, delegate tasks that you don’t personally need to do, and keep it up to date to fly make progress that others think is impossible.

You can even hire android app developers, iOS app developers, outbound sales, and much more, if you’re looking to get specific long term tasks delegated for good.

Branding

Branding for your business may not be what you think it is.

Yes, you need a color scheme and logo, and maybe even a nifty style guide. But it extends much further than the visuals.

Every single time you are speaking to a customer, you are building your brand. Every time someone working on your behalf speaks to a customer or client, your brand is being built.

So think about what is important to you, and really make sure that’s at the heart of your business and everything you do, and make sure everyone knows it too.

If you want your business to be known for high-quality goods and excellent customer service, then deliver those things day in day out and see your brand build quickly. 

Ultimately there are many decisions to be made when you’re a business owner, not all of them easy and not all of it fun, but if you have the passion and understand why you’re doing what you’re doing then you will be winning before you know it! 

This is a contributed post.