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With a startup, you need to think about having a stellar online presence. Even if your business isn’t tech based, there is still a need for being online and having a website. It can help you to reach a whole new audience, as well as getting your brand out there.
With that said, you need to make sure you are making the most of it, and using it to your advantage. Here are some things to think about and what your small business website needs.
Easy to Remember Domain Name
Any website needs to have a URL that is easily remembered. Having multiple dashes or numbers in a domain name is going to be hard for customers to remember, and it isn’t something that they are going to search for to solve their problems.
You might be telling people on the phone, or telling the address in person, so it needs to be simple, as well as being something related to your brand or business name.
Clear Navigation
When it comes to your website and being able to navigate it all, keeping things simple is really what is best. You need to be sure that regardless of where someone is looking on your site, that they are only a click away from your main pages and the main things that they want to find. So keep it simple and don’t make the website too complicated.
Have a Blog
There are a number of reasons why having a blog as part of your website is a good idea.
It helps to generate leads, help new potential customers find you, and help position you as an expert in your field.
It’s a good idea to find a WordPress developer to help you to design and build the blog section of your website, simply because there are a lot of options for a WordPress. No matter what platform you use, it is just a good idea to have a blog and to have new content as often as you can (Google loves it).
Real Testimonials
When you get visitors to your website, one thing that you need to be able to do quite quickly is to help them trust you. Having some real testimonials on your website makes that happen rather quickly.
If customers have given you a review, it’s a good idea to showcase it prominently. If possible, include people’s pictures and names next to their testimonial, so that customers can see that it is a real person.
This is a contributed post.
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