How To Give Your Website A Boost

Starting a website is easy, but making it successful isn’t. Just because you have a website doesn’t mean that people will visit it (or even find it…)

If you’re not constantly trying to be at the top of your game, then your business will suffer as a result. Luckily, all of this can be avoided with a few simple steps.

Develop a Strategy

Anyone can build a site and promote it, but if you want to get the best result out of it then you’ll need to have a solid strategy in place. If you don’t, then you will find promoting it much more difficult and you may even end up hurting yourself in the process. Your website is essentially the face of your business, so you have to identify the role that it has and the bigger picture in general.

Avoid Design Mistakes

If you are bombarding your customers with advertisements then your customers won’t be able to find the content that they want. You also run the risk of losing those customers forever as well. Your website design really is everything and if you are not actively putting in the effort to make sure that it is the best that it can be then you are missing out. You have to make sure that your design flows and you also need to make sure that it relates to your brand. If you want to avoid design mistakes, then ask your customers how you could improve and take their comments on-board.

Your Content Strategy

Deciding whether you want to offer free or paid-for content is crucial in terms of the plan that you have for your site. Some people will click off your site the moment they find out that they have to pay, and this is the last thing that you need. If you want to get around this then make sure that you offer free content as a teaser, of what your customer could get if they paid. This will boost your site conversion and it will also improve your general site efficiency too.

Generate Traffic

The most amazing site won’t bring you much money if you are the only one who is flicking through all of the pages. You should always have targeted keywords added onto your site’s articles and even onto your product descriptions too. This will increase the traffic of your site and it will also help your customers to find your site easier.

Speed Matters

Making your site load quickly is crucial when you start generating traffic. It helps with your SEO, and people generally like things to happen quickly. Using a common platform, like WordPress, is a good way to get your website up quickly. Combining that with a word-class host like Amazon Web Services (AWS) is a killer combination. Thankfully, WordPress management on AWS is rather straight forward.

Keep It Sticky

Site owners need to focus on boosting the amount of visitors that they have on their site. You also need to focus on keeping them when they arrive so that they delve deeper into your site. If you want to make your site “sticker” then you need to have fantastic product offerings and you also need to have appealing photographs. Polls and questionnaires are also great, and you would be surprised at how much this can make a difference.

This is a contributed post.